T-Mobile calls its new promotion "a full-on assault against the restrictions and pain points that keep tablet owners from experienciAs part of the promotion, which T-Mobile (TMUS)termed "Operation Tablet Freedom," the company is offering customers around 1.2 gigabytes of free 4G LTE data each month for the rest of the year. In 2015, tablet data plans will start at $10 a month when purchased along with voice service. 4G-enabled tablets from Samsung and Google (GOOG, Fortune 500) will also sell at a discount.
T-Mobile CEO John Legrere has termed his company "the Un-carrier" because of its push to upset traditional practices in the wireless industry, like long-term contracts. In a blog post Thursday, he called the status quo for tablets "broken," with customers locked into high priced data plans or forced to search for Wi-Fi networks.
"This is what the Un-carrier does. We solve the problem and force broken systems to change," Legere wrote.ng life beyond the Wi-Fi zone.T-Mobile is opening up a new front in its effort to shake up the wireless industry.
Starting Saturday, the carrier will begin selling 4G-enabled iPads for the same price as Wi-Fi-only models. Rival carriers typically charge $130 extra for 4G devices.
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