The coffee chain given a roasting over UK tax in 2012 says it will make London its European base, amid a franchise growth plan.
Starbucks is to base its European headquarters in Britain, amid the ongoing row over multinationals' corporate tax structures.
The coffee company is to shift its base from Amsterdam to London before the end of 2014.
The UK is its largest European market, accounting for more than half its stores and employing around 7,500 staff.
Kris Engskov, the company's president for Europe, the Middle East and Africa (EMEA), announced the move on Wednesday and said "London is the perfect place to grow our European business".
Starbucks wants to move towards greater franchise participation, however at the moment it is not recruiting new UK franchisees.
A spokesman told Sky News: "As part of our drive to improve profitability in the UK, we are shifting our business model from an equity-focus towards more franchised and licenced stores.
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