Huawei has shown off its latest flagship smartphone the Ascend P7 that comes with a 5 inch display and 13 megapixel main camera.
It also sports an 8-megapixel front facing camera, and the company says that it has significantly improved the performance of the smartphone's hardware and software over its predecessor model, the P6.
"Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience." said, Richard Yu, CEO, Huawei Consumer Business Group (BG).
The Ascend P7 has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio.
Huawei said that the new phone also gives users an edge in low-light settings with Sony's 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP 5P non-spherical lens rear-facing camera.
To capture spontaneous moments before they are gone, Huawei Ascend P7's unique Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button intuitively while in locked mode, instead of spending time trying to unlock the screen.
In addition to camera improvements, Huawei's proprietary Image Signal Processor (ISP) allows the smartphone to control a whole range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction.
A power-saving mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of the total battery. When enabled, the screen will dim and only the basic functions of the phone will remain activated, including voice calls and the contact page. It will also stretch the remaining 10 percent of battery power to last 24 hours on standby.
The recommended retail price of Huawei Ascend P7 is EUR449 and goes on sale in the next few weeks.
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