Well, guess that argument's settled for now. Google is a more valuable brand than Apple.
At least that's the assessment of an annual study by Millward Brown, a communications company that ranks Google as the world's most popular brand, topping Apple, which had held the top spot for the past three years.
And, yes, we realize the report will change virtually no minds in the tech world's long-running battle of fan loyalty. But it's fun to talk about.
According to the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, Google's brand value rose 40% last year, to $159 billion. Apple, meanwhile, slipped 20% to $148 billion.
According to the report, it was Google's spirit of innovation, and Apple's perceived lack of it, that led to the flip-flop.
"I think the world is looking at Apple as a brand that created an Earth-shattering revolution, and I think that has slowed down a bit," Oscar Yuan, vice president at Millward Brown, told AdWeek. "The fact that (Google) doesn't see themselves contained in one sector is really a testament to their boldness and willingness to try new things."
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