Microsoft has unveiled the Surface Pro 3 - a bigger-screened, faster Windows 8 tablet than its predecessor.
The new model features a 12in (30.5cm) touchscreen, 38% larger than before.
The firm boasted that at 9.1mm (0.36in) thick - without an optional clip-on keyboard - it becomes the "thinnest PC" to be powered by one of Intel's higher-end Core processors.
One analyst said he believed there was pent-up demand for such a device in the corporate world.
However, the platform has previously been outsold by rivals.
"The question that needs to be asked and answered is, 'Why hardware?'" said chief executive Satya Nadella at the launch event in New York.
"We clearly are not interested in building refrigerators or toasters. We are not building hardware for hardware's sake.
"We are not interested in competing with our OEMs [original equipment manufacturers].
"In fact, our goal is to create new categories and spark new demand for our entire ecosystem. That's what inspires us and motivates us with what we are doing in our devices and hardware."
According to research firm IDC, Apple, Samsung, Asus, Lenovo and Amazon have each outsold Microsoft with their tablets.
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