Samsung has unveiled a prototype wristband that can be fitted with third-party sensors to gather a range of health data about the wearer's body.
It also discussed plans to store and share the information to offer insights to both the user and researchers.
The Simband device and Sami (Samsung Architecture Multimedia Interactions) platform were announced at a press event held in San Francisco.
One expert said their fate might depend on the quality of data gathered.
Samsung discussed being able to take precise readings for heart rate, blood flow, respiration, galvanic skin response, hydration, and gas and glucose concentrations in the blood among other body readings, as well as data about substances carried in the surrounding air - all on a device no bigger than existing smartwatches.
Dr Aiden Doherty, a senior health researcher at the University of Oxford, noted that experts currently required more bulky, costly equipment to do this reliably.
"There's a tension because medical devices have to undergo rigorous checks while consumer devices don't," he told the BBC.
"For any company or university or health researcher the number one thing is that a device provides accurate output, otherwise inaccurate data would mean our insights would be inaccurate too."
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