Although Samsung is still the largest spending in terms of advertising its smartphones in the USA Apple is reportedly catching up fast.
In the USA, the top seven smartphone manufacturers spent USD 1.3 billion in advertising last year, a rise of around a third over 2012, according to Kantar Media.
Spending in advertising telecoms products and services also grew faster than the overall advertising industry, rising by 9 percent against a wider industry increase of 0.9%.
On the gap between the two top spenders, Samsung outspent Appleby just US$12 million in 2013, a significant shrinkage of the USD 68 million gap in 2012.
Samsung actually cut its spending in 2013, down to USD 363 million, while Apple's spend rose by 5% to USD 351 million.
Nokia massively boosted its ad spend by 15-fold to USD 221 million, with most of that occurring after it announced the deal to sell the handset division to Microsoft.
Motorola came in fourth, with an ad spend in the USA of USD 189 million, triple what it spent in 2012.
BlackBerry spent USD 90 million, followed by HTC with USD 76 million and LG's USD 51 million.
All the handset manufacturers raised their ad spend, except Samsung.
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