Samsung Electronics Co. (005930) will start selling its big-screen Galaxy Note 4 smartphone in China this month through all three state-run carriers, getting a head start on the Apple Inc. iPhone 6 waiting for government approval.
Samsung will sell the Note 4 in China by Sept. 30 after an initial release in South Korea on Sept. 26. The device, which has a 5.7-inch screen, will be sold through China Mobile Ltd., the world’s largest carrier, at 5,199 yuan ($848). The carrier’s website didn’t offer details about pricing based on different monthly plans.
The world’s largest maker of smartphones is releasing the Note 4 sooner in China than originally planned amid a continuing decline in shares because of increasing concerns about the company’s deteriorating earnings. China’s carriers are reducing their subsidies for new devices, and Apple said Sept. 22 it sold a record number of the iPhone 6 and iPhone 6 Plus during their debut weekend.
“The recent business condition is seen as temporarily difficult,” Lee Don Joo, president of the strategic marketing office at Samsung’s mobile business, said yesterday. “There are some subsidy cut movements detected in overseas markets as well, so the overall market may shrink a bit and may have a temporary impact.”
Samsung added 0.6 percent to 1,157,000 won at 10:45 a.m. in Seoul trading, paring its loss this year to 16 percent.
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