pple has responded to claims that its new handsets are prone to bending by saying such damage would be "rare" during normal use.
Media outlets across the globe had reported that several iPhone 6 owners had complained of handsets becoming misshapen after being carried in trousers pockets without a case.
Several of the US firm's rivals have also helped publicise the claims.
Apple said nine customers had told it their iPhone 6 Plus phones had bent.
In a statement the company noted that the handsets' shells had been constructed out of "anodised aluminium, which is tempered for extra strength" and also featured stainless steel and titanium parts to reinforce the areas of the phones likely to experience the most stress.
"We chose these high-quality materials and construction very carefully for their strength and durability," it added.
"We also perform rigorous tests throughout the entire development cycle.
"iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use.
"With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple."
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