Apple devices accounted for a 54% share of mobile website traffic on smartphones during June, with visits to entertainment, financial services, media, retail and travel websites, according to the U.S. Mobile Benchmark report from Adobe Systems.
Apple (NASDAQ:AAPL) accounted for 80% of such traffic on tablet devices, the report said.
Samsung accounted for 24% of smartphone visits and 7% of tablets. Amazon (NASDAQ:AMZN) accounted for 5% of tablet traffic.
By smartphone operating system, Apple accounted for 54% of visits while the Google (NASDAQ:GOOGL) Android OS had a 40% share, said the Adobe (NASDAQ:ADBE) report.
Research firm StatCounter recently reported similar results. It said that Apple smartphone devices accounted for 51.6% of mobile Internet traffic in Q2, compared with 25% for Samsung, 4.7% for LG, 3.1% for HTC and 1.6% for BlackBerry (NASDAQ:BBRY).
For the first time, Adobe said, more than half of Web browsing via smartphones occured on Wi-Fi, as opposed to cellular, networks. And on tablets, Wi-Fi was 93%.
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