Though Google Inc. (GOOG)’s Android is the most popular smartphone software, the company lags behind Apple Inc. in generating revenue from mobile applications. Now Google is turning to a white cat and a gang of monsters to catch up.
Google, which sells games and other media through its Play online store, is boosting support for developers in Japan to take more of their apps overseas. Companies such as Colopl Inc. (3668)and Square Enix Holdings Co. (9684) have successful products in their home country and have the opportunity to do even better abroad, said Chris Yerga, Asia head of Google’s online store.
Google, which takes a 30 percent cut of sales through Play, is offering translation support inJapan, providing more analytics and expanding its own staff to help market content abroad. Colopl, which makes Shiro Neko (or White Cat) Project, and Mixi Inc., developer of Monster Strike, helped turn Japan into the biggest app market in the world in terms of revenue, despite having far fewer mobile users than the U.S. or China.
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