The boss of Virgin Group, Sir Richard Branson, is offering his personal staff as much holiday as they want.
On his website, he said that his staff of 170 could "take off whenever they want for as long as they want", the assumption being that the absence would not damage the firm.
Jenny Biggam is co-founder of the media agency, the7stars, which has had the same policy for nearly a decade. She says it cuts down on bureaucracy and means people hand over their holiday work in a much more efficient way.
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