Google Glass should be banned in UK cinemas, the head of an influential trade body has urged.
Phil Clap, head of the Cinema Exhibitors' Association (CEA), said it wanted the smart glasses removed "whether the film is playing or not".
The CEA has no power to enforce a ban, but instead makes recommendations to most of the country's cinema industry.
Google suggested cinemas "simply ask wearers to turn it off before the film starts".
In a statement the company said Google Glass - the smart eyewear device that can record video - should be treated like any small gadget such as mobile phones.
"Broadly speaking, we also think it's best to have direct and first-hand experience with Glass before creating policies around it," the company said.
"The fact that Glass is worn above the eyes and the screen lights up whenever it's activated makes it a fairly lousy device for recording things secretly."
The CEA represents about 90% of the cinema industry in the UK, and also pushes the interests of groups such as the Federation Against Copyright Theft (Fact).
The Independent quoted CEA chief executive Phil Clapp as saying: "Customers will be requested not to wear these into cinema auditoriums."
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