Windows 10 on a PC is great. On a phone? Not so much.
Microsoft will be releasing Windows 10 on mobile devices this fall, running a similar but fine-tuned for mobile experience that the company built for PCs. Windows 10 Mobile is currently available in beta.
Microsoft (MSFT, Tech30) seems to have built a beautiful solution in search of a problem. "Windows 10 Mobile," as it's now called, is customizable, colorful and intuitive. I just can't figure out whom Microsoft built it for.
The slate of phones that run Windows are good but not great, and Microsoft has a well-known mobile app deficiency and quality problem.
So unless you're an ironic hipster, you're probably only going to buy a Windows phone if you're an ardent Microsoft fan.
But even if you ask Cortana to set all your reminders, use Office 365 to create all your documents, spend all day on your Xbox and have a Satya Nadella poster in your bedroom, there still isn't much about Windows 10 Mobile that Android or the iPhone can't do.
The opposite doesn't hold, though. There's lots you can do on your iPhone or Android you can't do on your Windows 10 Mobile phone.
As Windows 10 (mostly for PCs) is expected to run on 1 billion devices in a couple years, Microsoft hopes that the number of apps grows. Until then, let's look at how the preview build of Windows 10 Mobile is shaping up.
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