There was once a time when serious people dismissed touchscreen smartphones, claiming they were impractical for writing emails and text messages. BlackBerry, with its full qwerty keyboard, was the mobile device of choice for business users and, for a time, teenagers.
Today, most smartphones are touchscreen, and BlackBerry's share of the market has plummeted, but there are still a few die-hard BlackBerry fans who continue to cling onto their tiny plastic keyboards.
Now Samsung is going after those people, with a hideous plastic keyboard of its own. The company has launched a new smartphone cover for itsGalaxy S6 Edge+ or Note 5 smartphones that doubles up as a physical qwerty keyboard.
By clipping this onto the front of their phone, the display will adjust to fit the available space and they can type away to their heart's content. When they've finished, they can simply remove the keyboard and clip it onto the back of the device for safe keeping, returning the display to full-screen mode.
Samsung showed off the new case at its Unpacked event on Thursday and, when we tested it out, it actually worked quite well. Predictably, however, the BlackBerry-esque keyboard has become the source of much mirth and ridicule online:
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