Samsung's latest flagship phones restore a couple of popular features dropped from the previous generation.
The Galaxy S7 and Galaxy S7 Edge both accept MicroSD cards, allowing their storage to be expanded, and can also be submerged underwater.
In addition, they feature new gaming tech and a rear camera that should cope better in low-light conditions.
Their overall design, however, is similar to the Galaxy S6 line-up.
Some experts suggested that could pose a challenge.
Samsung's latest flagship phones restore a couple of popular features dropped from the previous generation.
The Galaxy S7 and Galaxy S7 Edge both accept MicroSD cards, allowing their storage to be expanded, and can also be submerged underwater.
In addition, they feature new gaming tech and a rear camera that should cope better in low-light conditions.
Their overall design, however, is similar to the Galaxy S6 line-up.
Some experts suggested that could pose a challenge.
"Although there are significant improvements under the bonnet with the camera, the chipset, the removable storage and the water resistance, Samsung will have to make sure that's visible to consumers," commented Ian Fogg from the IHS Technology consultancy.
"Because at a glance they look to be the same as last year's model."
Samsung does not disclose smartphone sales numbers. However its share of the market dropped by 2% in 2015, according to research firm IDC, at a time when Apple, Huawei and Xiaomi made gains.
Even so, IDC's data still indicates the South Korean firm remains the bestselling brand by a wide margin.
The new handsets were unveiled in Barcelona on the eve of the Mobile World Congress tech show. They are set to be released on 11 March.
Optimised for games
While the Galaxy S7 retains the same sized screen as the S6, the S7 Edge's display has grown slightly from 5.1in (13cm) to 5.5in (14cm).
The Edge version is also slightly curvier than before and its camera protrudes less far out.
In addition, the "edged" parts of the screen now provide shortcuts to email, different photo modes and third-party apps.
Both phones:
- now accept MicroSD cards with up to 200 gigabytes of storage, which fit onto the same tray as their SIM cards
- have higher capacity batteries - the S7 Edge can reportedly play up to 15 hours of high definition video on a charge
- have IP68 water resistance ratings, meaning they can be safely immersed to depths of 1.5m (4.9ft) for up to 30 minutes
- have an "always on display" function that shows notifications and the time without needing to wake the screen up
- retain the wireless charging capabilities of the S6 models
They also feature processors that are faster than before and capable of supporting the Vulkan API (application program interface).
Firstly, it has a bigger aperture of f/1.7 rather than f/1.9. This means the lens lets in about 25% more light than before. The pixels are also slightly bigger, which should mean the phones are more capable at taking low-light photos without the need for flash.
Secondly, its sensor is the first on a smartphone to feature "dual pixel autofocus".
This means each pixel can be used to both record the image and determine focus rather than just one or the other. This enables the phone to lock focus to an object more quickly for stills, and deliver smoother focus tracking in video mode.
The technology was first developed by Canon, and until now was limited to the Japanese firm's DSLR (digital single-lens reflex) and Cinema cameras.
"It's not easy to explain or even show off at the point of sale, and that's something Samsung will struggle with," commented IDC analyst Francisco Jeronimo.
"But I believe those users who start using it will quickly realise it does make a difference and will help them get better pictures."
One consequence of adding the new technologies is that the camera's resolution has had to decrease from 16 megapixels to 12MP.
Virtual reality camera
The South Korean firm also introduced a 360-degree camera. It can film footage for playback on its virtual reality headset, which Samsung makes in partnership with Facebook's Oculus division.
The Gear 360's interactive pictures and videos can also be uploaded to Facebook and YouTube.
The device is only compatible with the firm's own handsets. That contrasts with a similar camera unveiled by LG that works with both Android and iOS phones.
One analyst suggested such kit could "add a new dimension" to weddings and other big occasions.
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