Amazon has reportedly been looking into the idea for some time, and the channel is expected to launch next year.
Amazon is planning to go head-to-head with TV shopping channels, it has been reported.
People with an Amazon Fire TV device can already purchase items featured on homepage banner adverts with the click of a button.
But the firm wants to go one step further and launch its own shopping channel, reports say, where purchases will be able to be made instantly from the screen.
Amazon has reportedly been looking into the idea for some time, and the channel is due to launch next year.
Home shopping channels are an old idea - the first channel launched in the US in 1982.
But Amazon - one of the world's biggest and most advanced retailers - sees potential.
It has already been experimenting with using video to sell products.
Around a year ago its camera product page was taken over by a 48-minute live event highlighting Sony's answer to the GoPro camera.
Amazon is also looking to integrate new technology that will allow viewers to easily purchase clothing and other items as they appear in TV shows or movies.
Amazon has not yet commented on the reports.
Amazon is planning to go head-to-head with TV shopping channels, it has been reported.
People with an Amazon Fire TV device can already purchase items featured on homepage banner adverts with the click of a button.
But the firm wants to go one step further and launch its own shopping channel, reports say, where purchases will be able to be made instantly from the screen.
Amazon has reportedly been looking into the idea for some time, and the channel is due to launch next year.
Home shopping channels are an old idea - the first channel launched in the US in 1982.
But Amazon - one of the world's biggest and most advanced retailers - sees potential.
It has already been experimenting with using video to sell products.
Around a year ago its camera product page was taken over by a 48-minute live event highlighting Sony's answer to the GoPro camera.
Amazon is also looking to integrate new technology that will allow viewers to easily purchase clothing and other items as they appear in TV shows or movies.
Amazon has not yet commented on the reports.
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