Millions of Apple users are unable to download music and apps from iTunes and the App Store due a problem with the applications.
The crash has generated a wave of complaints on social media, with other Apple users claiming to have difficulty logging-in to iCloud.
The problems are estimated to be costing Apple more than $4m (£2.7m) in lost sales from iTunes and the App Store. With these systems down, users are unable to buy new apps or install updates to ones that they already own. They will also be unable to buy music or videos from iTunes.
Apple's website said the problems had begun at 9am UK time, meaning that as of 7pm in the evening the company could have lost $40m in sales.
Apple has apologised for the problems. In a statement, it said: "We are apologise to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple.
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