Tuesday, 6 January 2015

The Zuckerberg effect: Facebook boss' book choice sends sales rocketing

Mark Zuckerberg

Sales of economic book The End of Power have received a huge boost after Facebook chief executive Mark Zuckerberg selected it as the first title to read as part of his newly-created online book group.
Zuckerberg launched Facebook group A Year of Books to encourage users to read a book every fortnight throughout 2015. Titles will be selected on their ability to "emphasise learning about new cultures, beliefs, histories and technologies".
The End of Power paperback is currently the 8th best selling book inAmazon.com's 100 books ranking, and is number one in the Economic History, History and Theory and International and World Politics categories. In total, its sales have been boosted 775 per cent.

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