Google's YouTube is starting a subscription service that allows users to stream ad-free music videos and to download them for offline use.
The £9.99 monthly fee for Music Key also provides membership to Google Play All Access, the firm's existing "all-you-can-eat" song download facility.
It is set to pose a challenge to Spotify, Rdio, Beats Music and other audio-only "unlimited" music services.
The launch had been delayed by a dispute with independent labels.
However, Google said it had now signed deals with hundreds of indies worldwide.
That has enabled it to include tracks from artists including Billy Bragg, who had previously said YouTube was trying to "strongarm" labels into agreeing to "low rates" by threatening to block their material altogether if they did not take part.
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