A Twitter Inc. (TWTR) account and a bank card is all you’ll need in France to tweet money to a friend or a charity. The transfers will be based on a simple rule: no retweets.
Groupe BPCE, France’s second-largest bank by branches, is unveiling today its new offer to provide “easy, rapid, secure and free of charge” money transfers through Twitter accounts, betting hashtag payments can help boost its basis of e-users, Nicolas Chatillon, head the Paris-based bank’s e-payment unit S-Money, said in an interview.
“Naturally retweets are blocked” for security reasons and payments will happen in “a language familiar on the tweets,” that will generate on smartphones a proprietary S-Money verification, Chatillon said. “It is free of charge and it will remain so for individuals, while today the corporate side is under construction.”
BPCE’s unit, which isn’t in a partnership with San Francisco-based Twitter, is offering tweet payments mostly for crowdfunding, charity fundraising and also pooled payments like gifts for friends, Chatillon said. To start with, payments will be made through visible tweets and money transfers may also be possible through direct messaging, he said.
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