The share of US smartphone users is closing in on the advanced UK mobile market, according to a new report.
Around two thirds of the UK's mobile phone users (or 53.7 per cent of the total population) use smartphones at least monthly, compared to 51.4 per cent of the US market, estimates market researcher eMarketer.
Robust growth in the US smartphone market has led to Android handsets becoming the phone of choice, which the company predicts will result in 50 per cent of the smartphone market opting for Android phones. This is compared to an expected 40.5 per cent share for iOS handsets, while BlackBerry, Windows Mobile and other operating systems stand to make market losses.
The recently launched Moto G has caused Motorola's share of the British smartphone market to climb from almost nothing to six per cent within the last six months.
According to the latest smartphone sales data from Kantar Worldpanel ComTech, the Moto G has attracted a very specific consumer profile in Great Britain. Almost half of owners are aged between 16 and 24, 83 per cent are male and generally they come from lower income groups, with 40 per cent earning under £20,000.
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