Motorola's share of the British smartphone market has climbed from almost nothing to six per cent in the last six months, thanks to the popularity of its £135 Moto G handset.
According to the latest smartphone sales data from Kantar Worldpanel ComTech, the Moto G has attracted a very specific consumer profile in Great Britain. Almost half of owners are aged between 16 and 24, 83 per cent are male and generally they come from lower income groups, with 40 per cent earning under £20,000.
“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to six per cent of British sales," said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTec.
"It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3 per cent share, and Xiaomi in China with 18.5 per cent.”
Sunnebo added that consumers are far more tech savvy than they were just a few years ago, and the commoditisation of smartphones means that they increasingly rely on online reviews and handset cost to drive their decision making.
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