A fairly extensive body of research suggests that customers are put off by too many choices. But that might not apply to swanky German cars.
With a fast-expanding fleet of machines, Mercedes just booked a massive chunk of business in March—its best month ever, in fact. Daimler (DAI:GY) sold 158,523 vehicles worldwide, 13 percent more than it sold in March 2013.
Neither BMW (BMW:GY) nor Volkswagen’s (VOW:GR) Audi, the global luxury leader this year, has reported last month’s sales yet. But the Daimler figures represent a 14 percent increase over Audi sales in March 2012 and a 6 percent improvement over BMW’s year-earlier performance.
In short, it was a bonkers bit of business.
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