droid has retained its top spot as the leading OS across Europe with 68.5% share although Samsung's dominance of this market is being eroded Apple holds second place with 19% while Windows Phone remains the fastest growing European OS with 10.1% share
That is according to the smartphone sales data from Kantar Worldpanel ComTech, for the three months to January 2014
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: "In Europe Androidcontinues to move towards 70% share, and the real battle now is among the Android manufacturers. Samsung is dominant, with 39.5% of sales, but this is lower compared with last year. Its position is being eroded by the likes of LG (6.9%), Sony (9.4%) Motorola (1.7%) and new brand Wiko (2%) which are all increasing their share of sales. All of these brands will be hoping their new releases at Mobile World Congress will be well received and help boost performance in 2014."
Despite underwhelming fourth quarter results, Windows Phone has managed to hold onto double digit share across Europe for four consecutive months. Its success continues to be driven by Nokia's budget Lumia 520 which was the fourth highest selling handset in Britain during the past three months, only just behind the Apple 5C.
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