British mobile phone retailer Carphone Warehouse has announced plans to launch its own mobile network, promising increased contract flexibility, greater access to free data roaming and "the best value 4G available on the UK market".
The network, which is called iD, will launch in May. Carphone Warehouse will be what is known as a mobile virtual network operator (MVNO), which means it will piggyback on another network infrastructure – in this case Three's.
The company will offer a range of controlled and capped plans, in an attempt to shield customers from "bill shock". It will also offer 12-month 4G contracts for people who do not want to commit to 18 or 24 months.
The first "mega offer" from iD will be the Samsung A3, available for a limited time on a 12-month 4G plan with 300 mins, 5,000 texts and 1 GB data for £19.50.
Carphone Warehouse, which is owned by Dixons Carphone, will also offer a range of roaming plans, which will include free roaming in 20 European countries, as well as Australia and USA.
"People want greater flexibility from their plans and are fed up with the ‘one size fits all’ approach," said Graham Stapleton, UK CEO at Carphone Warehouse.
"We are also a generation obsessed with the mobile internet and accessing data and services on the move – things people are either paying too much for or just aren’t getting. Addressing these challenges forms the basis of the first wave of plans from iD.”
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