Facebook announced on Monday that it hit a new milestone: 100 million monthly active users in Africa—that's half of the 200 million people connected to the Internet across the continent.
Eighty percent of those Facebook users access the service on a mobile device.
This is the first time Facebook has announced user growth across a continent, and it comes as Facebook tweaks its product to become more accessible—and useful—to emerging markets' users.
Jonathan Nackstrand | AFP | Getty Images
The milestone is important because it shows that Facebook is continuing to add users and provides a window into the social giant's strategy to scale in the fast-growing market sector.
Facebook's market share rose above $202 billion on Monday after the announcement, putting it on par with the world's biggest companies.
Earlier this year, Facebook engineers revamped its Android app to reduce its download size and decrease start times to make it more appealing to Internet users in developing countries, where devices limited memory was proving problematic.
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